EMPLOYER BRANDING SUMMIT
Elevate your employer brand to attract and retain the best talent
November 21st at CHQ Building - EPIC Museum
#GPTWEBS
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We are thrilled to welcome you to the 6th edition of the Employer Branding Summit, held at EPIC The Irish Emigration Museum in the CHQ Building in Dublin. This summit will feature insightful talks from experienced speakers, covering key topics such as storytelling and cultivating brand champions to strengthen your employer brand.
We look forward to seeing you in November. Hurry, only a number of limited passes are available👇
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At this event, you will have the opportunity to:
- Gain insights from top Irish and global organizations and experts on strategies for retaining and attracting talent, and enhancing both your internal and external employer brand.
- Learn how to develop your Employee Value Proposition to align with talent needs.
- Hear about how to support employees in cultivating their personal brands and storytelling skills while creating a network of brand ambassadors.
- Explore successful examples of Graduate Programs and discover ways to engage students and attract early talent.
- Network with professionals and experts in Employer Branding, HR, and Marketing.
- Enjoy complimentary Breakfast and Lunch.
Stay tuned for more information coming soon!
Agenda and Speakers:
08:30 AM | Registration & Networking Breakfast
- Register at the entrance desk
- Network with the Great Place to Work Community and other attendees
- Get some fuel: pour over your favourite coffee or take another mug of tea
- Make sure you are participating in our contest to win the prize by using the hashtag #GPTWEBS.
- Add our brilliant speakers on LinkedIn
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9:00 AM | Welcome!
Cathal Divilly, Great Place to Work® Ireland CEO, will introduce to the conference by sharing guiding principles to bring everyone into a similar focus.
Cathal Divilly
CEO
Great Place to Work® Ireland
Cathal Divilly is the CEO of the Great Place to Work® Institute and has been with the organisation since it first launched into the Irish market over twenty years ago. This year in Ireland, over 65,000 responses were received to the Great Place to Work® survey.
Cathal has been fortunate enough to work with many different leaders from a multiplicity of industries in supporting them in building and sustaining a high-trust workplace. He spends a lot of his time out with leadership teams advising them on how to make improvements to their culture and attract the best talent. Part of his role is also building partnerships for his organisation along with growing a community of practice and developing a knowledge exchange between clients. Before joining the Institute, Cathal earned a degree in Marketing and went on to obtain a Masters in Strategic Management from DIT.
Cathal is a sporting fanatic. Hurling is his number one game, followed closely by a developing obsession with golf.
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The role of the employee in shaping content strategies
David Burke will share how Workhuman shapes a strategy based on employee storytelling and advocacy. He will discuss the impact of employee-generated content and the power of authentic employee stories in driving engagement and enhancing brand presence.
David Burke
Head of Global Talent Acquisition & Employer Brand
Workhuman®
David is Head of Global Talent Acquisition and Employer Brand for Workhuman®, the world’s fastest-growing integrated Social Recognition® platform. Based out of Ireland, David has been intimately involved in recruiting at scale for the global technology sector for 20 years. He has been an adviser to many successful scaling organisations on their talent acquisition and brand strategies, and the evolution and impact of culture in the modern workplace
The Importance of Diversity & Inclusion in Employer Branding
In this panel, Fania, Deirdre and Conor will explore how integrating diversity and inclusion into employer branding enhances your organisation's reputation and attracts a broader talent pool. Learn how a strong D&I commitment can make your company more appealing and drive success.
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Fania Stoney
Business Development Strategist
Great Place to Work
Fania Stoney is the Business Development Strategist with Great Place to Work. She is an experienced B2B strategist, leader and founder.
She works closely with organisations from a range of industries, maintaining collaborative relationships across multiple stakeholders to create Great Workplaces and high performing environments for employees.
Having recently returned from Maternity Leave, she is an advocate for the workplace experience for women and female leadership. She has spearheaded Ireland’s Best Workplace for Women for the past six years. This premium recognition awards organisations who, while creating a Great Place to Work For All, are focused on delivering for their female employees so they can build long lasting, fulfilling careers.
Conor Buckley
Founder
Human Collective
Human Collective Founder and son of trailblazer and activist Christine Buckley, Conor’s up-bringing was deep-rooted in morality as he witnessed his mother going head to head with the state for the rights of women and children raised in industrial schools around the country.
With activism in his blood, Conor began devising a plan for what would eventually become Human Collective after seeing American Diversity Educator Jane Elliot wearing a slogan sweater that read “There is only one race, the human race“.
Trevor McCarthy
Assistant Director of People & Culture
Cliste Hospitality & The iNua Collection
Trevor McCarthy is the Assistant Director of People & Culture at Cliste Hospitality where he plays a key role in leading the talent strategy for the group.
With over two years of experience as the Group L&D Manager at Cliste Hospitality, Trevor has evolved the iNUA Learning & Development Academy delivering comprehensive leadership and management development programs for succession as well as enhancing operational competencies and efficiency. Trevor has previously held roles of Group Quality & Development Manager at ODR and as a Lecturer in International Hotel Management and Program Leader for BBS and BComm at Shannon College of Hotel Management, bringing a wealth of hospitality operations and educational expertise and talent to his current role.
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Engaging your Employees while Aligning your Employer Brand Globally and Locally
Audrey will discuss how Cisco Ireland is keeping a local identity and authenticity while integrating their global employer brand strategies and guidelines. She will share how they involve employees in the process to nurture this authenticity and shine a light on local stories.
Audrey Bleach
Engagement Leader (People, Culture & Operations)
Cisco
Audrey joined Cisco Ireland in 2021 as the Engagement Leader (People, Culture & Operations) based in Galway. As a seasoned International HR & Engagement expert,, she has extensive experience building & sustaining technology-driven sites leveraging a strong employee base and engendering company culture. She has designed and delivered successful people and culture programmes in global and hybrid employee environments. She has a passion for putting the employee experience at the centre of everything she does as she believes people are the heart of an organisation. Audrey holds a Degree in Commerce, CIPD certified, and is a board member of Women of Cisco Ireland & UK & an advisory board member of itag (a non-for-profit tech association in the west of Ireland).
How to attract students early on and why is it important?
In this panel discussion, led by Dr Colin Hughes, Head of the Graduate Business School at TU Dublin, we'll hear from students to understand what attract them to an organisation. This session will provide insights into the different needs and perspectives of student communities, highlighting the benefits of attracting talent early on.
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Colin Hughes
Head of TU Dublin's Graduate Business School
TU Dublin
Colin is Head of TU Dublin’s Graduate Business School, which is home to a large portfolio of postgraduate and executive education offerings. He is passionate about talent development and has developed customised programmes for leading Irish and international organisations, including Workday, Version 1, Musgrave, Oracle, Ibec, Enterprise Ireland and Sky, to name a few.
Colin’s research focuses on trust, leadership and hybrid working. He has published numerous book chapters, articles and blogs on these topics and regularly delivers specialist workshops and seminars within organisations. Colin holds a PhD from the University of Birmingham (Trust and Leadership in Virtual teams) along with an MPhil (Training and Development in Financial Services), a PgDiploma Third Level Learning and Teaching and a BSc. Marketing from TU Dublin.
Colin is an experienced non-executive director and currently sits on the board of LIA.
Pippa Durham
Student
TU Dublin
Pippa Durham recently graduated with a BSc in Marketing from TU Dublin. During her final year, she was one of four students selected to represent TU Dublin at the ‘ROCA International Business Case Competition 2023’, held at Carleton University in Ottawa, Canada. In her third year, she completed a five-month work placement with Invention, the non-traditional media solutions arm of the media agency Group M. As a result of the opportunity she had during her placement, Pippa is now working full-time at Group M within Mind Share, as a media planning account executive on the client leadership team.
Rachel Cunningham
Student
TU Dublin
Rachel Cunningham recently graduated with a First Class Honours degree in Marketing from TU Dublin, with her final research dissertation being recognised among the top 20 in her graduating class. Rachel was nominated by TU Dublin for the Marketing Society of Ireland’s LePere Award and was later named the 2023 recipient of the award for her research paper. Having completed a semester-long internship in the third year of her degree with boutique private equity firm Broadlake, Rachel has now returned to Broadlake full time as a Brand and Marketing Executive.
10:40 AM | Break
A few minutes to:
- Make sure you are participating in our contest to win the prize by using the hashtag #GPTWEBS.
- Pour over your favourite coffee or take another mug of tea
- Add our brilliant speakers on LinkedIn
How to attract and retain female staff in a male dominated industry
With women making up only 9% of the construction industry, Glenveagh stands out with 36% female staff and increasing numbers in leadership. Marina and Paula will have a fire chat conversation about Glenveagh’s successful strategies and policies to attract and retain female employees, addressing skill shortages and fostering a diverse workforce.
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Paula Voiseux
HR Business Partner
Glenveagh
Paula is HR Business Partner at Glenveagh, where she leads initiatives in Talent Acquisition, Performance Management, Employee Engagement, ED&I, and Wellbeing. with over 15 years’ experience in HR. Her areas of interest include workforce planning, diversity and inclusion, onboarding, and enhancing employer branding to attract top talent.
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Marina Rivas
Brand and Marketing Manager
Great Place to Work® Ireland
If you have ever seen the red GPTW box flash across your LinkedIn, adorn a job post you are looking at, drive by you on a bus, be proudly displayed by a competitor, or appear in your dreams – it is all down to the work that Marina and her team do.
Marina has become a leading expert in the area of Employer Branding and has graduated with the Employer Brand Leaders Course from the Employer Branding College. She spends much of her time helping leaders and organizations develop and leverage their Employer Brand to attract and retain top talent.
Investing in your Employees by investing in their stories
When Employers are building their brand, one of their greatest but often underused assets, are employee's own personal and professional experiences, their stories. However finding, developing and delivering these stories can be challenging. In this short presentation, Julien Clancy and Colm O'Regan will describe how to turn everyday experiences in the office into powerful impactful stories that can inspire and empower your teams. This interactive session will also invite attendees to explore how their own everyday experiences can be crafted into powerful personal stories that can strengthen your brand as an Employer.
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Julien Clancy
Story Coach & Founder
The Dublin Story Slam
Julien Clancy has been helping people tell their stories for over 20 years. He's a multi award winning radio producer and his documentaries have been broadcast on BBC4, RTE Radio 1, 2FM & Lyric FM. In 2017 Julien set up The Dublin Story Slam to give ordinary people a chance to share their personal true stories in front of a live audience. Since then he has hosted close to 1,000 storytellers onstage at monthly sold out shows at The Sugar Club and annually at The Abbey Theatre. Since 2020 Julien has also been working with large organisations like Deloitte, Dublin City Council and St. James's Hospital to introduce the power of personal storytelling at work through storytelling workshops, coaching and storytelling events.
Colm O’Regan
Host & Co-Founder
The Dublin Story Slam
Award-winning broadcaster, best-selling author and critically acclaimed comedian Colm O’Regan is one of Ireland’s most sought after event MCs, after-dinner speakers and has hosted The Dublin Story Slam since it began in 2016. Colm O’Regan brings smart topical comedy to whatever audience he hosts, skillfully navigates panel discussions and supports speakers to help them be the best version of themselves on the day of your big event.
Key Principles to Factor in for
Getting your Workplace AI Ready
Robert Mac Giolla Phadraig
Founder & CEO
SkillStack
Robert is the founder & CEO of SkillStack, the performance skills and leadership development streaming platform delivered through storytelling. Prior to that, he co-led the MBO of Sigmar Recruitment and scaled it to become one of the most respected recruitment companies in Europe (60+ international awards) before selling it to Groupe Adéquat, creating a Billion Euro global recruitment group.
He is also founder of Talent Summit, one of the largest HR Leadership conference series in the world that has become the meeting place of the future of work in Europe. With a deep interest in transatlantic trade, Robert leads an annual trade mission to the US that sees 100+ CEOs travel from Europe to boost Transatlantic trade. Robert also co-founded and leads the Boston College Ireland Business Council, one of the most respected transatlantic CEO networks.
Irish Distillers & Atomic - EVP Development & Activation
This panel discussion delves into Irish Distillers' new Employee Value Proposition (EVP) developed by Atomic. You will learn about the project's background, the key phases of EVP development, and the crucial learnings throughout the process. The session will also highlight the success and impact of the EVP following its launch, providing valuable insights into crafting an effective EVP that resonates with employees and enhances organisational success.
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Mairead Griffin
Head of Talent Acquisition
Irish Distillers
Mairead Griffin has over 20 years experience in talent acquisition and has worked across agency, hardware manufacturing, pharma distribution, tech and most recently, in her current role in the drinks industry. Mairead heads up the Talent Acquisition team at Irish Distillers, where she leads a small team of recruiters responsible for attracting the best talent to work on iconic brands like Jameson, Redbreast, Powers and Midleton Very Rare. Mairead is passionate about employer branding, early talent and providing a world class candidate experience.
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Andrew Kilgallon
Head of Employer Branding
Atomic
Andrew has over 10 years experience in employer branding and internal comms, working in the tech and commercial real estate sectors. In his current role Andrew leads all Employer Branding, Recruitment Marketing and Internal Communication projects with Atomic. Delivering global work for Schneider Electric, Grab, Salesforce, Unilever, Irish Distillers, Primark and many more.
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Igniting the magic of Heineken beyond our beer brand
Discover Heineken's employer brand journey from insight to campaign, showcasing how the power of a strong consumer brand can attract top talent. Learn how Heineken leverages its brand reputation to create compelling employer branding strategies that resonate with potential employees and set the company apart in the competitive job market.
Alfonso Auñón García
People Director
Heineken Ireland
Alfonso is a seasoned HR Leader with +20 years of experience in Strategy, Talent Management, Culture and Business Transformation.
Alfonso has held a variety of international roles in different multinationals. Started his career in strategic HR consulting before moving to British American Tobacco where he held several roles that brough his to Amsterdam where he became the Talent Development Lead for Western Europe in 2010.
He then joined HEINEKEN in 2013 as Global Head of Talent Acquisition, leading amongst other initiatives the evolution of HEINEKEN's International Graduate Programme and the launch of our first-ever and award-winning employer brand Go Places in 2017. After that he moved to Panama where he acted as People Director for 4 years before relocating to Ireland in 2021 as People Director for the Irish business.
Alfonso is passionate about people and brands. In his free time, he loves cooking, travelling and spending good times with his family.
12:50 PM onwards - Complimentary Lunch
Don't miss out on the tickets 👇
Sweepstake!
Bed and Breakfast at iNua Collection Hotel
A 2 night Bed and Breakfast for 2 adults at any 4-star iNua Collection Hotel sponsored by The iNua Collection.
Terms and Conditions:
- The sweepstake will run from 9th September 2024 to 21st November 2024.
- Use the hashtag #GPTWEBS while tagging Great Place To Work on all social media channels. (LinkedIn, Facebook, Instagram, Twitter)
- The winners will be selected at random and will be announced on the day of Employer Branding Summit, 21st November 2024.
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Previous Employer Branding Summits
For our first edition in 2019, 2023, and January 2024, the summit was in person. In November 2024, we are coming back face-to-face!
Employer Branding Summits Recordings
Due to the pandemic, the 2021 and 2022 editions of the Employer Branding Summit were online. Watch the recordings below:
