Elevate your employer brand to attract and retain the best talent


January 31st, 2024 at EPIC Museum



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We were delighted to welcome you to the 5th edition of the Employer Branding Summit at EPIC The Irish Emigration Museum in the CHQ Building in Dublin. We heard from experienced speakers around building your employer brand, on everything from storytelling to brand champions. 

This is an annual event and we look forward to seeing you next year! To be the first to receive the invite next year, and if you want to receive Employer Brand & Talent Attraction content to stay up to date, opt in below 👇


And check out the info below if you're interested to read what great speakers we had at #EBS24!




 At this event, you will have the opportunity to:

  • Learn from a range of Irish and Global leading organisations and experts on how to retain and attract talent, and build both your internal and external employer brand
  • Find out how to develop your Employee Value Proposition and match the talent needs.
  • Support employees to build their personal brands and story telling, while building a community of ambassadors. 
  • Discover examples of Graduate Programmes and how to attract students and talent early on.
  • Networking with fellow professionals and experts in Employer Branding, HR, and Marketing.
  • Enjoy complimentary Breakfast and Lunch.

EBS 2024 - Agenda and Speakers:



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09:00 - 09:10 AM - Welcome!

For the beginning of the Employer Branding Summit, Cathal Divilly, Great Place to Work® Ireland CEO,  will introduce to the conference by sharing guiding principles to bring everyone into a similar focus. 

Cathal Divilly


Great Place to Work® Ireland

Cathal Divilly is the CEO of Great Place to Work® Ireland and has been with the organisation since it first launched into the Irish market over fifteen years ago. Cathal has been fortunate enough to work with many different leaders from a multiplicity of industries in supporting them in building and sustaining a high trust workplace. He spends a lot of his time out with leadership teams advising them on how to make improvements to their culture.

Jonny Boyle
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09:10 - 09:25 AM - Break down the anatomy of a brand!

To effectively build  an employer brand, it is crucial to understand how a brand works. The most efficient approach involves creating a powerful brand that has a strong impact to influence the market. An employer brand should be connected  to your existing brand identity, like your corporate brand. It is essential that all of your brand presence in the market are aligned for maximum impact. 

Jonny Boyle

Client Partner


With a career spanning two decades, Jonny is a seasoned professional renowned for his passion as a problem solver, creator, and collaborator. Over the years, he has had the privilege of contributing his expertise to some of the most prominent brands in the Irish market. From Sky and Heineken to KFC, Trócaire, Irish League of Credit Unions, Audi, Three, and An Post, Jonny has consistently spearheaded groundbreaking and effective campaigns that have left an indelible mark.

Client Partner at Core, the leading marketing communications agency, Jonny seamlessly blends his unique skill set across client service, strategic planning, and creative execution, navigating the dynamic intersection of these domains, ensuring a holistic approach to brand development and communication.

Throughout his career, Jonny has accumulated extensive experience in steering the communications strategy and campaign development process. His deep understanding of the intricacies involved in crafting compelling and effective brand building campaigns promises to enrich discussions at the conference.

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09:25- 09:45 AM - Journey towards crafting your Employee Value Proposition 

Case study with Bus Eireann


Explore the strategy of constructing an Employee Value Proposition (EVP) aligned with the requirements of the talent market and tailored to your specific talent pool. In this case study with Bus Eireann discover how they crafted a customized EVP designed to attract and recruit thousands of drivers in 2024.

09:45 - 10:10 AM - PANEL - Employer Branding in Hospitality


Discover how businesses in the Tourism and Hospitality sector develop their employer brand to address the challenge of attracting and retain talent. This panel discussion will be  facilitated by Alan Smullen from The Doyle Collection.

Kathleen Linehan
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Kathleen Linehan

Strategic Director of Human Resources

Trigon Hotels

At Trigon hotels Kathleen is responsible for driving the HR strategy across its business units to include attracting and retaining talent, L&D, Diversity, inclusion and equity, employment law and compliance. In an ever evolving workplace Kathleen helps drive change across the organization with a key focus on ‘equity for all’ and creating a culture of acceptance, engagement and transformation.

In her current role she has let her team to successfully winning IHF QEP Award of Excellence, GPTW Certification, HR team of the Year and best HR Diversity & Inclusion Strategy , GPTW Menopause Award and accreditation as a bronze investor in Diversity by ICDI. Along with her 20 years of experience Kathleen is also on the board of directors of the IHI and Cope Foundations and is a guest lecture at TU Dublin.

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Catherine Smith McKiernan

Group HR Director


EPIC The Irish Emigration Museum

Catherine Smith McKiernan is an experienced business leader and HR Professional. Having spent over 25 years working in Ireland, the UK and across Europe Catherine brings unique perspectives gained from her experience in organisations in the public, private and cultural sectors.

Currently serving as the Group HR Director for EPIC The Irish Emigration Museum as well as running a successful consulting business advising both national and international clients on on all aspects of organisational development and transformation.

Catherine is passionate about creating ‘great places to work ’where people feel a sense of belonging and have an ability to play to their strengths. She has built a career around enabling people to embrace change and transformation she is leader who values diversity, collaboration, innovation and trust.  

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Charlie Dineen

Director Of Human Resources


Fota Collection

Charlie has vast experience in Human Resource Management and brings an Organisational Development perspective having graduated from UCC with a first-class Masters in Learning, Development and Consulting. As a specialised in Leadership Development Charlie utilises his expertise to assess and develop Emotional Intelligence at the individual level while focusing on process improvement and productively data at the organisational level.

Charlie is a Fellow at the Learning & Development Institute and a is Chartered member of CIPD currently holding the vice-chair of the Southern Region of CIPD. As the Group Director of HR at the Fota Collection Charlie is passionate about the Hospitality industry and delivering exceptional experiences consistently.

A former senior military officer he possesses a unique blend of leadership experience having held appointments within a NATO Headquarters as Head of Communications and Media Affairs and has also worked in various leadership roles within the United Nations in Africia and the Middle East.

Alan Smullen
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Alan Smullen

Head of People


The Doyle Collection

Alan is an experienced business leader and HR professional, having worked at The Doyle Collection for the past 18 years. After completing a M.Sc. Hospitality Management in TU Dublin, Alan continued his professional development in areas such as Strategic Management, HR Business Practice and Strategic Decision Making & Leadership, with NCIRL, Failte Ireland, Cornell University and the London School of Economics.

Alan is passionate about the continued development of everyone at The Doyle Collection. He places huge emphasis on the importance of a high-trust culture within a workplace, alongside a dedication to instilling a positive environment for all colleagues to grow and develop.

10:10 - 10:30 AM - Aligning your Employer Brand: How to speak the same voice across your organisation?

Employer branding in a global organisation must not only be fully aligned with the broader strategy and overall brand, but must also remain authentic to local needs as it is applied throughout the organisation.  Learn, how DHL Global Forwarding ensures alignment in their employer branding, speaking with a unified voice on a global level.

Hilda Hegarty
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Hilda Hegarty

Head of HR

DHL Global Forwarding Ireland

Hilda Hegarty, a seasoned HR professional with 28 years of expertise, currently serves as the Head of HR at DHL Global Forwarding Ireland. With nearly two decades dedicated to fostering organizational growth within the company, she is a trusted business partner committed to leveraging her passion for knowledge sharing and competence to drive both business and personal development through strategic HR initiatives.

Hilda will showcase the application of employer branding at both global and country level, contributing significantly to DHL Global Forwarding's reputation as the Employer of Choice.

Break - 10:30 - 10:50 AM

A few minutes to:

  • Make sure you are participating in our sweepstake to win the prize by using the hashtag #EBS24 
  • Pour over your favourite coffee or take another mug of tea
  • Add our brilliant speakers on LinkedIn
  • Register for our next webinar to know more about how to become a Great Place to Work.
  • Download our Employer Branding Guide.

10:50 - 11:15 AM - PANEL - How to attract students early on and why is it important?


In this panel discussion facilitated by Dr. Colin Hughes, Head of Graduate Business School at TU  Dublin, we will hear from students and professionals who have gone through a student program to join their organisation. You will get the different needs and perspectives from both the HR and student worlds to understand the benefits of attracting talents early on.

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Tara Dalrymple

Global Workplace Community & Culture Manager



Tara Dalrymple works as the Global Workplace Community and Culture Manager at Genesys. Before her current role, she spent several years as a corporate communicator, where she was responsible for leading total rewards, employee engagement, and DE&I communications. She was a key thought leader for recruitment and retention, oversaw business resource group councils, and partnered with HR to establish inclusive awareness and employee engagement initiatives across multiple campuses. Tara is also an avid sea swimmer at Blackrock in Galway and enjoys participating in mud runs and dancing, particularly to 90s hip hop and RnB.

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Joyanne Njuguna

Associate Software Engineer




Joyanne Njuguna works as an Associate Software Engineer at Genesys. With a Bachelor’s degree in Computer Science, her journey began with a strong foundation in programming languages including Java, JavaScript and TypeScript, which she has continued to expand throughout her career. She thrives in collaborative environments, working closely with cross-functional teams to develop and implement software. She contributes to fostering a more inclusive workplace through her involvement in Diversity & Inclusion groups. Joy enjoys travelling, swimming or enjoying a good mystery book during her free time

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Dr. Colin Hughes

Head of the Graduate Business School


TU Dublin

Colin is Head of TU Dublin’s Graduate Business School, which is home to a large portfolio of postgraduate and executive education offerings. He is passionate about talent development and has developed customised programmes for leading Irish and international organisations, including Workday, Version 1, Musgrave, Oracle, Ibec, Enterprise Ireland and Sky, to name a few.

Colin holds a PhD from the University of Birmingham (Trust and Leadership in Virtual teams) along with an MPhil (Training and Development in Financial Services), a PgDiploma Third Level Learning and Teaching and a BSc. Marketing from TU Dublin.

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Dave Kilmartin

Senior Manager for student success


TU Dublin

Dave is Senior Manager for student success in the Technological University, Dublin (TU Dublin). He has responsibility for the Academic Writing and Learning Centre, The Career Development Centre and various student success initiatives, including student volunteering and co-curricular awards. He has over twenty years' experience in career coaching and career development learning with a particular interest in integrating psychological research into careers work.   Dave is also responsible for overseeing the Graduate Outcomes Survey on behalf of TU Dublin.

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Alice McNabb

Final Year Student


TU Dublin

Alice is a final year student on the BSc Business and Management (Hons) at TU Dublin. In year 3 of her degree, Alice spent a year studying in Amsterdam University of Applied Sciences. Alice was part of a team which recently represented TU Dublin in an international Case Study Competition in Canada. The team placed third in the prestigious competition and Alice won the individual award for ‘Best Speaker’ 2023.

Riley Stefano
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11:15 - 11:35 AM - Employee Advocacy: How to make your people your best Ambassadors?

Talent believe 3 times more employees talking about their experience at a workplace than the organisation itself. Employee advocacy has become essential to employer branding strategies and Riley will give us Datadog's secrets on empowering their employees to be their best ambassadors.  

Riley Stefano

Global Team Lead for Employer Brand Marketing


Riley Stefano is the Global Team Lead for Employer Brand Marketing at Datadog. She's a brand enthusiast, culture champion, avid globetrotter and dog mom who fell head first into the world of employer brand marketing, discovering a passion for engaging and attracting candidates through transparent, authentic storytelling. A data-driven people leader, Riley is helping to make the company a magnet for talent globally while managing a team of collaborative creatives who bring the Datadog story to life. She began her career in Employer Brand at HubSpot as their first Culture Content Creator, building strategies around social media marketing, workplace awards, employer reputation management, and more. Her passion in the Employer Brand space though lies is telling the stories of those who matter most, the people. Your go-to hype woman, Riley believes in the power of positivity and using storytelling to build genuine human connection.

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11:35 - 11:50 AM - Sharing Your Employee's Stories

When Employers are building their brand, one of their greatest but often underused assets, are employee's own personal and professional experiences, their stories. However finding, developing and delivering these stories can be challenging. In this short presentation, Julien Clancy, Story Coach & Founder of The Dublin Story Slam will describe how to turn everyday experiences in the office into powerful impactful stories that can inspire and empower your teams. This interactive session will also invite attendees to explore how their own everyday experiences can be crafted into powerful personal stories that can strengthen your brand as an Employer. 

Julien Clancy

Story Coach & Founder

The Dublin Story Slam

Julien Clancy has been helping people tell their stories for over 20 years. He's a multi award winning radio producer and his documentaries have been broadcast on BBC4, RTE Radio 1, 2FM & Lyric FM. In 2017 Julien set up The Dublin Story Slam to give ordinary people a chance to share their personal true stories in front of a live audience. Since then he has hosted close to 1,000 storytellers onstage at monthly sold out shows at The Sugar Club and annually at The Abbey Theatre. Since 2020 Julien has also been working with large organisations like Deloitte, Dublin City Council and St. James's Hospital to introduce the power of personal storytelling at work through storytelling workshops, coaching and storytelling events. 

11:50 AM - 12:15 PM - PANEL - How charity partnerships and inclusion strategy drive employee attraction and retention


In this panel discussion facilitated by Marina Rivas, Brand & Marketing Manager at Great Place To Work®, we will hear about fostering a meaningful experience for your employees through charity initiatives and making this experience as inclusive as possible,  to attract a diverse pool of talent. 

Laura Edgerton (1)
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Laura Edgerton

Head of Internal Communication and Employer Branding


Laura Edgerton is the Head of Internal Communications and Employer Branding at Goodbody. Laura has over 15 years of management experience in communications, marketing and branding, working with large multi-nationals, domestic Irish firms and as a consultant. She is a passionate champion of diversity and inclusion, the arts and Irish food, serving as a Director on Backwater Artists’ Board in Cork and as a long-time judge for the Blas na hÉireann awards. Laura holds honours degrees from Stonehill College (BA) and University College Cork (MSc). Originally from Massachusetts, she now resides in Cork City, with her husband Eoin.

Lisa Essuman
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Lisa Essuman

Inclusion, Wellbeing & Community Senior Manager

Flutter UK and Ireland

Lisa has had quite the non-traditional career path, starting off in the media industry and becoming an award winning radio producer. Lisa then went on to work in various marketing and commercial roles. She now combines her media, business and people skillset in her current role, building and designing a modern and inclusive culture at the UK & Ireland division of Flutter Entertainment.

Lisa is also a qualified Coach and sits on the board of Black and Irish, a non for profit organisation.

Marina Rivas (3)
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Marina Rivas

Brand and Marketing Manager


Great Place to Work® Ireland

Marina is the Marketing & Brand Manager at Great Place to Work Ireland.

If you have ever seen the red GPTW box flash across your LinkedIn, adorn a job post you are looking at, drive by you on a bus, be proudly displayed by a competitor, or appear in your dreams – it is all down to the work that Marina and her team do.

Marina has become a leading expert in the area of Employer Branding and has recently graduated with the Employer Brand Leaders Course from the Employer Branding College. She spends much of her time helping leaders and organizations develop and leverage their Employer Brand. 

Maeve McCleane
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12:15 - 12:35 PM - Widening the talent pool to strengthen your talent attraction approach.

Maeve McCleane

Chief People Officer & Board Executive

Lidl Ireland and Northern Ireland

Maeve joined Lidl in 2005 as a Trainee District Manager. She progressed quickly and took over as Personnel Manager in 2006, with responsibility for Payroll & Personnel Administration. From 2008, Lidl began to develop the holistic HR function it has today, with the establishment of award-winning programmes, quickly establishing the business as leaders in training and developing its team members.

In June 2013, Maeve moved to international headquarters in Germany, initially responsible for Employer Brand and Engagement. She gained valuable experience working with HR colleagues across 30 countries developing and implementing Lidl’s global HR strategy.

Maeve returned to Ireland in January 2016 to take up the reigns as first Chief People Officer where she has headed up many industry-leading HR initiatives. These include the development of employee benefit packages and development programmes, designed with the employee’s life cycle in mind, including compassionate leave for miscarriage and early pregnancy loss, menopause supports, support for employees undergoing fertility treatment, the removal of mandatory retirement and becoming the first retailer to commit to paying the Living Wage in 2015.

12:35 PM onwards - Complimentary Lunch.



2 Connacht Home Game Tickets

 A pair of tickets for an upcoming Connacht home game in the Clann Stand that has been sponsored by Genesys, who is a proud Principal partner for the Men's and Women’s teams.

Terms and Conditions:

  • The sweepstake will run from 17th October 2023 to 31st January 2024.
  • Use the hashtag #EBS24 while tagging Great Place To Work on all social media channels. (LinkedIn, Facebook, Instagram, Twitter)
  • The winners will be selected at random and will be announced on the day of Employer Branding Summit, 31st January 2024.


Previous Employer Branding Summits 

For our first edition in 2019 & in 2023 the Summit was in person in the Odeon. In January 2024, we are coming back face-to-face! 


Employer Branding Summits Recordings

Due to the pandemic, the 2021 and 2022 editions of the Employer Branding Summit were online. Watch the recordings below:


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